Friday, May 16, 2008

Tracking what your customers sees first!

Eyeflow eye tracking data along with click data from a group of individuals is rolled up into an Eyetools eyetracking heatmap that shows what is seen or ignored by website visitors.

Can the design of my website affect my rankings?

This phase assists you in determining if your site utilizes any programming formats that limit search engine exposure. Special marketing techniques need to be implemented in order to get around these elements. For the most effective search engine exposure we highly recommend a static HTML site. In addition, having a site map and navigation buttons on every page is also a good practice, as well as hypertext links at the bottom of every page in the site, for every page in the site.

First here are two things we know play a role in rankings.

Purchase your domain name for 10 years.
Make sure your site is W3 compliant.

When will my website show up on the search engine rankings after submission?

We run our first rank report at eight weeks and another at twelve weeks. At that time, you will begin to see listings and the effects of our search engine optimization strategies. We also install Google Analytics so you can watch your website's traffic increase.

However, the longer your site is up and running effectively on the Internet, the better the rankings will become. Slowly your site will develop more links and achieve saturation, as well as mature through structural tweaking and refreshing of content. With search engine optimization, your site will only improve as time goes on.