This phase assists you in determining if your site utilizes any programming formats that limit search engine exposure. Special marketing techniques need to be implemented in order to get around these elements. For the most effective search engine exposure we highly recommend a static HTML site. In addition, having a site map and navigation buttons on every page is also a good practice, as well as hypertext links at the bottom of every page in the site, for every page in the site.
First here are two things we know play a role in rankings.
Purchase your domain name for 10 years.
Make sure your site is W3 compliant.